Thursday, January 21, 2010

How We Decide

How We Decide How We Decide by Jonah Lehrer

My rating: 3 of 5 stars
A very interesting insight into how our brains help us (or force us) to make decisions. Despite all the jargon (amygdala, dopamine receptors, etc.) it didn't feel too technical, and was well illustrated with real world anecdotes. Unfortunately, 90% of the stories seemed very familiar, like they'd all been used before by Malcolm Gladwell or the Freakonomics: A Rogue Economist Explores the Hidden Side of Everything guys.

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1 comment:

SnowLeopard said...

So does all the propaganda around us influence our decisions as much as the big companies would like?