
I knew that Patagonia founder Yvon Chouinard had written a book a couple of years ago, but hadn't seen it until it came into our library in a pile of donations. Our branch didn't own a copy, so I added it to the library system, promptly checked it out and read it. Let My People Go Surfing: The Education of a Reluctant Businessman is a pretty cool book - part business theory, part biography, part philosophical treatise. Chouinard explains how his business grew from a part-time blacksmith's shop into one of the most environmentally conscious companies. He explains the philosophies that drive him and how those are translated into business decisions. And he does it all in a way that is inspiring and fun to read.
Book 30