I knew that Patagonia founder Yvon Chouinard had written a book a couple of years ago, but hadn't seen it until it came into our library in a pile of donations. Our branch didn't own a copy, so I added it to the library system, promptly checked it out and read it. Let My People Go Surfing: The Education of a Reluctant Businessman is a pretty cool book - part business theory, part biography, part philosophical treatise. Chouinard explains how his business grew from a part-time blacksmith's shop into one of the most environmentally conscious companies. He explains the philosophies that drive him and how those are translated into business decisions. And he does it all in a way that is inspiring and fun to read.
Book 30
2 comments:
Is surfing part of his blacksmith business? :) What did it grow into that was so environmentally conscious?
The company started out blacksmithing gear for climbing - pitons, carabiners, etc. Now theyre known as one of the most environmentally conscious companies around - the give 1% of their sales, or 10% of their profits, to environmental causes, let employees take sabbaticals to pursue environmental goals, and the warehouse they built here in Reno is about as "green" as you can get...
Post a Comment