Sway: The Irresistible Pull of Irrational Behavior by Ori BrafmanMy review
rating: 4 of 5 stars
These "explain a complex field" (like psychology of irrational behavior) using anecdotes and popular writing is a hit or miss genre for me. Seems like it's really hard to do it well. Like Malcolm Gladwell's books, though, Sway does a very good job. Very readable, interesting and fun.
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